Une ode à la poèsie des fleurs

This fictitious campaign for the Royal Botanical Garden of Madrid celebrates the poetry of flowers through illustration and branding. Titled "Une ode à la poésie des fleurs", the project features delicate, hand-drawn floral illustrations combined with elegant typography. The color palette, composed of warm pinks, earthy browns, and muted greens, evokes the beauty and ephemeral nature of botanical life. The campaign includes posters, signage, and editorial pieces that enhance the visitor’s experience, creating a seamless blend of art and nature. Through a refined and contemporary design approach, this project invites audiences to immerse themselves in the poetic and visual harmony of the botanical world.